RVVL — The Vision
Everything you see on this site — every product, every milestone, every artist who raises their hand — flows from that conversation. This is the story of how we got here.
01The Calling
The Calling
A city that shapes the world — and resists revival.
New York City is one of the most spiritually contested cities on earth. It has more people, more cultures, more voices, and more influence than almost any city in the world. It shapes music, fashion, finance, media, and culture globally.
And for decades, it has been known in the church world by a devastating phrase: the place where churches go to die. Rents are impossible. Congregations scatter. New church plants struggle to find space, let alone build community.
I believe New York City is not abandoned by God. I believe a great revival is possible here — not in spite of the city's complexity and diversity, but through it. That belief became a vision. And that vision became RVVL.
02The Vision
"We call it casting a wider net. Jesus called it the same thing."
RVVL — Revival Worship Music Festival — is a 7-night worship festival across three of New York City's most iconic venues: Madison Square Garden, UBS Arena, and Barclays Center. Easter Week 2027. But it is not simply a concert series.
RVVL is built on a premise that has never been tried at this scale: mainstream artists who carry a genuine personal faith can stand on the same stage as the world's most respected worship leaders and perform worship music together. Not their hit records. Worship music. The result is an audience that could never be reached by a traditional Christian music event — because the artists they follow are the bridge.
The 7-night structure mirrors the story of Jericho — seven days of worship before the walls fell. Seven nights at the scale of Madison Square Garden can do something spiritually significant in this city that outlasts the final night.
03The First Attempt
"I need to tell you something that most organizations building something new would not tell you."
We tried this before. In 2022, RVVL was in active development. We had a PR firm, vision documents, and a sponsor who had committed the funding to begin venue conversations. The machinery was in motion — and then the sponsor couldn't meet their commitment.
The funding fell through. The development stopped. The vision that I had carried went back into waiting. It raised every question you'd expect: Was the timing wrong? Was the vision wrong? Was I wrong?
What I came to understand is this: the failure was not in the vision. The failure was in the funding model. We were trying to build a community revival on the back of a single external sponsor — one check that, if it didn't come, stopped everything.
A revival funded by one sponsor is one phone call away from collapse. A revival funded by the community of believers is unshakeable.
04The New Approach
"That realization changed everything about how RVVL is being built this time."
This time, RVVL is not waiting for a sponsor. It is asking the people who believe in the vision to fund it themselves.
Every product in this store exists for one reason: to generate the revenue that makes RVVL happen, milestone by milestone, in full public view. When we sell enough to book the venues, we book them and we tell you. Every dollar is accounted for. Every threshold is visible. Every milestone unlocks the next phase.
This is not a donation model. You are a Founder. And when RVVL opens at Madison Square Garden in Easter Week 2027, you will have been part of building it from the first day.
05The J Foundation
RVVL is a project of The J Foundation — a faith-based non-profit with a single mission: to see the Christian community grow throughout New York City's five boroughs.
Through the Kingdom Grants program, net revenue generated by RVVL is channeled directly to NYC churches and ministry organizations doing the daily work.
Monthly Grants
Consistent venue support for established churches without permanent meeting space.
Weekly Grants
Operational funding for new church plants in their first three years.
Asset Grants
Capital assistance for churches pursuing permanent venue acquisition.
Festival Grants
Free and subsidized tickets for congregations who cannot afford them.
06The Invitation
"Write the vision and make it plain, so that those who read it may run."
Habakkuk 2:2
You are reading this because the vision is alive again. It has survived a failed first attempt, three years of waiting — and it is being built differently this time. By the community of people who believe in it.
We need Founders. People willing to say: I believe this city can be transformed, and I am going to be part of building it from day one.