RVVL — Transparency
Nothing Hidden.
We believe the most powerful thing we can do is show you everything. Every product cost. Every dollar allocated. Every milestone and what it unlocks.
RVVL — Transparency
We believe the most powerful thing we can do is show you everything. Every product cost. Every dollar allocated. Every milestone and what it unlocks.
01What We Charge and Why
| Product | Production Cost | Retail Price | Funds Revival |
|---|---|---|---|
| Founding Member Tee | $23 | $65 | $42 |
| RVVL Hoodie | $42 | $120 | $78 |
| RVVL Crewneck | $33 | $95 | $62 |
| Founding Member Cap | $17 | $45 | $28 |
| ESTR.27 Long Sleeve | $25 | $75 | $50 |
| General Admission — One Night | $10 | $95 | $85 |
| General Admission — All 7 Nights | $55 | $595 | $540 |
| Founder Bundle — Tee + One Night | $33 | $145 | $112 |
| Founder Bundle — Hoodie + All 7 Nights | $97 | $695 | $598 |
Production costs include manufacturing, quality control, and fulfillment. All figures are approximate and may vary by order volume. Final SKU pricing confirmed in Product Development Plan.
02Where Every Dollar Goes
Festival Production Fund
Venues, artists, stage production, AV, and event infrastructure
45%
Production & Fulfillment
Manufacturing, quality control, shipping, and returns
30%
Kingdom Grants
Direct support to NYC churches and ministry organizations
15%
Operations
Platform, payment processing, and overhead
10%
These percentages are approximate and shift across product categories. The exact breakdown for each SKU is in the product pricing table above.
03The Road to Revival
RVVL has a single funding target: $15 million. These are the five cumulative thresholds — each one we cross unlocks the next phase of the revival. The amounts shown are running totals, not separate targets.
01
Venue Deposits
We sign the venue contracts for Madison Square Garden, UBS Arena, and Barclays Center.
In progress
$2M
+$2M from start02
Artist Deposits
We begin formal artist booking conversations and issue the first performance deposits.
Pending
$5M
+$3M from M0103
Full Production Funded
Stage production, AV, and event infrastructure is fully funded. Kingdom Grants applications open.
Pending
$8M
+$3M from M0204
Festival Execution Ready
Full operational readiness. Ticket sales open broadly to the public.
Pending
$12M
+$4M from M0305
Mission Complete
RVVL Easter Week 2027 executes. Kingdom Grants distribution begins.
Pending
$15M
+$3M from M0404Progress Updates
February 2025
We Launched.
The store is live. The Founding Collection is available. We are at zero on the milestone tracker, and that is exactly where every revival starts. This page will document every step forward from here. Thank you for being here on day one. You are a Founder.